The Denmark-based brand Umage (formerly known as Vita Copenhagen) was founded in 2008 with a mission to make exclusive Danish lamp and furniture design accessible worldwide, all the while producing and manufacturing their products with a genuine conscience for the environment. The name "Umage" in Danish means "to make an effort", which the brand strives for every day.
Umage is where beautiful Danish design meets affordability, high-quality materials, and genuine care for the environment. Today, the company's products are present in over 1500 stores in more than 50 countries around the world.
The company's lamps and furniture pieces are characterized by classic Scandinavian simplicity. Clean lines, geometric shapes, and exciting material choices all run as a common theme throughout the brand's assortment. Inspiration is taken from Scandinavian landscapes and nature, and the forms and shapes seen in their products are often reminiscent of object found in nature, such as flowers and pinecones.
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Søren Ravn Christensen founded Vita Copenhagen (which would later become Umage) in 2008, after accidentally discovering one of his father's lamps in a vintage shop. From then on, his goal has been to create timeless designs that last forever - something Umage has mastered with designs that break the mold.
The company became famous in 2010 with the Silvia pendant lamp, which resembles a huge pinecone. In 2012 Umage launched the Eos light fixtures made of real feathers. Today the Eos collection has become a design classic and is one of the best-known products by Umage.
In 2018 the brand stepped into a new chapter when it officially switched the name from Vita Copenhagen to Umage. This year the brand also started offering furniture and home accessories in addition to lighting products.
Nature creates a feeling of ease, a feeling of tranquillity, and accommodating color palettes, shapes, and patterns that are divine. Umage feels they have a responsibility to be frontrunners by setting a standard on how furniture and design company approach this issue by:
The brand acknowledges that selling furniture and lighting can never be 100% sustainable, but Umage strives to become an industry leader in sustainability.
With its vast lighting and Furniture offering, Umage has developed many best-sellers over the years such as the EOS Collection, Asteria series and the Silvia lighting range.